RockFi or Lombard Odier: which wealth management support to choose?

Private wealth management or a Geneva private bank, differences that matter. Open architecture, partner advisor, real-time tracking: find out why 1,500+ families have chosen RockFi.

Conférence RockFi
Our approach to advice

Who is RockFi for?

RockFi is for households with at least €250,000 in financial assets, with no upper limit: the support is the same for a first portfolio as for several million euros.

It suits demanding profiles and estates that call for a tailored approach, to anticipate major wealth decisions rather than react to them.

Why RockFi?

Three reasonsto choose RockFi

A diagnosis before any commitment

An initial conversation and a written diagnosis, with no commitment.
Fee structure and amount set out in the engagement letter, before the first investment.

A rich and diversified investment range

Over 3,000 open-architecture solutions, including BlackRock, Morgan Stanley, Goldman Sachs, Lazard, Edmond de Rothschild and Eurazeo.
Wrappers with several partners: Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe.

The advisor's time given back to the client

Co-opted advisors, former private bankers from leading firms, with a deliberately limited client portfolio.
Proprietary platform: valuation, allocation, transactions and fees visible at all times.
Over 60 advisors across France.

The comparison

RockFi and Lombard Odier, line by line

Lombard Odier information taken from the « Tarifs bancaires de la Banque » document of Lombard Odier (Europe) S.A. French branch, dated August 2021, published as the schedule in force on its website.

Lombard Odier
[comparatif] # The essentials Products offered | Open architecture, more than 3,000 solutions selected from across the market | In-house range and external funds Tracking and reporting | Real time in the mobile app // Valuation, allocation, transactions, performance and fees | My LO app and periodic statements // Fee statement once a year Advisor | RockFi partner, committed for the long term // Former private banker, recruited by co-optation | Banker employed by the firm // 18 bankers in France, a single banker acting as conductor Wealth services | Family office-type services // Wealth structuring, tax, asset allocation, business sale | Dedicated wealth structuring team in Paris // Wealth planning billed per assignment Entry threshold | €250,000 in financial assets, no upper limit // Can be adjusted for children and grandchildren; the same support up to wealth of several million euros | More than one million Swiss francs in liquid assets // Indicative threshold published by the group, varying with the service and residence Status | Financial investment advisor, insurance broker and banking and payment services intermediary // ORIAS no. 23004556, supervised by the ACPR and AMF | Luxembourg-law credit institution, French branch // Lombard Odier (Europe) S.A., supervised by the CSSF in Luxembourg; RCS Paris 803 905 157 # Investment universe and architecture Number of listed solutions | More than 3,000 | Not disclosed // The France page mentions an open-architecture fund platform Life insurance and capitalisation | + French and Luxembourg wrappers, including Generali, CNP Assurances and Wealins | Not disclosed // Licensed insurance intermediary, offering not publicly detailed Private equity | + | + Group private assets programme: private equity, real estate, infrastructure Structured products | + | + Unlisted real estate | + Including direct real estate transactions | + Within the private assets offering Alternative investments | + Natural assets, art, crypto-assets and alternative funds | + Alternative funds, derivatives and precious metals Lombard loan | + Through partner banks | + # Support and expertise Wealth structuring | + In-house wealth engineers | + Dedicated team in Paris; planning billed per assignment Tax return assistance | + | Not disclosed // No tax return service in the August 2021 fee schedule Business sale support | + In-house wealth engineers | + External M&A specialists brought in, pricing not disclosed # Day-to-day tracking and technology Wealth tracking app | + Valuation, allocation, transactions and performance | + My LO app Structured products tracking | + Dedicated module | ? Fully remote relationship | In person or remotely, as you prefer | ? AI agent supporting the advisor | + Real-time monitoring of markets and positions, preparation of wealth reviews; the advisor always makes the decision | Not disclosed // Artificial intelligence used to modernise the banking platform and detect fraud [/comparatif]

Pricing

A clear view of your wealth.

  • Fee structure and amount set out in the engagement letter, before the first investment
  • Among the offers, a fixed annual fee as a percentage of assets, around 1% on average
  • At Lombard Odier, discretionary management is charged according to assets, with a minimum charge; on top come fixed banking fees, custody fees and transaction fees
Conseiller RockFi

Open architecture

Open architecture across the entire market

  • More than 3,000 solutions selected from across the market
  • Wrappers with several partners: Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe
  • Lombard Odier manages its own range of funds: the schedule charges a fixed amount per order on an in-house fund and a percentage of the amount on an external fund
  • Lombard Odier money market funds are exempt from transaction fees, a pricing advantage reserved for the group's products
Vue du patrimoine dans l'application RockFi

Platform & advice

Technology frees up time, the advisor gives it back to the client

  • Fixed banking fees are added each year, including My LO access.
  • Custody fees and transaction fees are charged on top.
  • For advisory services, a fee plus brokerage, or an all-inclusive version.
Conseillère RockFi au téléphone
Fees

Fees, firm by firm

Discretionary management: a sliding fee based on assets, with a minimum charge.

  • Fixed banking fees are added each year, including My LO access.
  • Custody fees and transaction fees are charged on top.
  • For advisory services, a fee plus brokerage, or an all-inclusive version.

Pricing: set out in the engagement letter, before the first investment.

  • Mode de rémunération et montant arrêtés au premier rendez-vous, selon l'offre retenue, le volume confié et le périmètre de la mission.
  • Parmi les offres, une formule à frais annuels fixes, en pourcentage de l'encours, environ 1 % en moyenne.
FAQ

Your questions, our answers

How does RockFi differ from Lombard Odier?

In access and investment universe. RockFi opens its support from €250,000 in financial assets, while Lombard Odier targets estates of more than one million Swiss francs.

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Its fee schedule publishes several levels of fees: a management fee with a minimum charge, fixed annual banking fees, custody fees and fees on each transaction.

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In terms of products, RockFi lists over 3,000 open-architecture solutions, while Lombard Odier manages its own range of funds.

Who are RockFi and Lombard Odier for?

Two different wealth levels, and both firms own it. RockFi publishes an entry threshold of €250,000 in financial assets, with no upper limit, and supports both a first portfolio to be structured and portfolios worth several million euros.

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Lombard Odier states that its clients generally entrust it with more than one million Swiss francs in liquid assets, a threshold that varies by service and residence, and targets entrepreneurs, shareholder-executives, wealthy families and very large estates. Its fee structure confirms this: the minimum charge for discretionary management makes full sense on large portfolios. In France, the Geneva-based firm has operated since 2001 with 18 bankers based on rue Royale in Paris.

What fees do you really pay at each firm?

At RockFi, the fee structure and amount depend on the chosen offering and are set out in the engagement letter, before the first investment; one of the options is based on fixed annual fees, around 1% of assets on average.

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At Lombard Odier, the fee schedule dated August 2021 publishes fixed banking fees, a management fee that varies with assets and comes with a minimum charge, custody fees, transaction fees that vary by market, a margin on foreign exchange transactions and a structuring fee on structured products.