RockFi or Lombard Odier: which wealth management support to choose?
Private wealth management or a Geneva private bank, differences that matter. Open architecture, partner advisor, real-time tracking: find out why 1,500+ families have chosen RockFi.


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Who is RockFi for?
RockFi is for households with at least €250,000 in financial assets, with no upper limit: the support is the same for a first portfolio as for several million euros.
It suits demanding profiles and estates that call for a tailored approach, to anticipate major wealth decisions rather than react to them.
Three reasonsto choose RockFi
A diagnosis before any commitment
An initial conversation and a written diagnosis, with no commitment.
Fee structure and amount set out in the engagement letter, before the first investment.
A rich and diversified investment range
Over 3,000 open-architecture solutions, including BlackRock, Morgan Stanley, Goldman Sachs, Lazard, Edmond de Rothschild and Eurazeo.
Wrappers with several partners: Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe.
The advisor's time given back to the client
Co-opted advisors, former private bankers from leading firms, with a deliberately limited client portfolio.
Proprietary platform: valuation, allocation, transactions and fees visible at all times.
Over 60 advisors across France.
The comparison
RockFi and Lombard Odier, line by line
Lombard Odier information taken from the « Tarifs bancaires de la Banque » document of Lombard Odier (Europe) S.A. French branch, dated August 2021, published as the schedule in force on its website.
Pricing
A clear view of your wealth.
- Fee structure and amount set out in the engagement letter, before the first investment
- Among the offers, a fixed annual fee as a percentage of assets, around 1% on average
- At Lombard Odier, discretionary management is charged according to assets, with a minimum charge; on top come fixed banking fees, custody fees and transaction fees

Open architecture
Open architecture across the entire market
- More than 3,000 solutions selected from across the market
- Wrappers with several partners: Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe
- Lombard Odier manages its own range of funds: the schedule charges a fixed amount per order on an in-house fund and a percentage of the amount on an external fund
- Lombard Odier money market funds are exempt from transaction fees, a pricing advantage reserved for the group's products

Platform & advice
Technology frees up time, the advisor gives it back to the client
- Fixed banking fees are added each year, including My LO access.
- Custody fees and transaction fees are charged on top.
- For advisory services, a fee plus brokerage, or an all-inclusive version.

Fees, firm by firm
Discretionary management: a sliding fee based on assets, with a minimum charge.
- Fixed banking fees are added each year, including My LO access.
- Custody fees and transaction fees are charged on top.
- For advisory services, a fee plus brokerage, or an all-inclusive version.
Pricing: set out in the engagement letter, before the first investment.
- Mode de rémunération et montant arrêtés au premier rendez-vous, selon l'offre retenue, le volume confié et le périmètre de la mission.
- Parmi les offres, une formule à frais annuels fixes, en pourcentage de l'encours, environ 1 % en moyenne.
Compare RockFi with other firms
Your questions, our answers
How does RockFi differ from Lombard Odier?
In access and investment universe. RockFi opens its support from €250,000 in financial assets, while Lombard Odier targets estates of more than one million Swiss francs.
Its fee schedule publishes several levels of fees: a management fee with a minimum charge, fixed annual banking fees, custody fees and fees on each transaction.
In terms of products, RockFi lists over 3,000 open-architecture solutions, while Lombard Odier manages its own range of funds.
Who are RockFi and Lombard Odier for?
Two different wealth levels, and both firms own it. RockFi publishes an entry threshold of €250,000 in financial assets, with no upper limit, and supports both a first portfolio to be structured and portfolios worth several million euros.
Lombard Odier states that its clients generally entrust it with more than one million Swiss francs in liquid assets, a threshold that varies by service and residence, and targets entrepreneurs, shareholder-executives, wealthy families and very large estates. Its fee structure confirms this: the minimum charge for discretionary management makes full sense on large portfolios. In France, the Geneva-based firm has operated since 2001 with 18 bankers based on rue Royale in Paris.
What fees do you really pay at each firm?
At RockFi, the fee structure and amount depend on the chosen offering and are set out in the engagement letter, before the first investment; one of the options is based on fixed annual fees, around 1% of assets on average.
At Lombard Odier, the fee schedule dated August 2021 publishes fixed banking fees, a management fee that varies with assets and comes with a minimum charge, custody fees, transaction fees that vary by market, a margin on foreign exchange transactions and a structuring fee on structured products.

