RockFi, the fintech offering a new approach to private wealth management, and BlackRock, the world's largest asset manager, announce their collaboration on building investment allocations centred on clients' life goals.

As part of this collaboration, BlackRock provides RockFi with macro insights and model portfolios calibrated for different investor profiles based on their life goals, from which RockFi selects open-architecture funds to build tailored allocations.

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Starting with investors' goals and life plans

At the heart of this method is a conviction RockFi has held since its inception: while wealth management is traditionally based on an investor's risk profile, RockFi chooses to engage with its clients by first asking what they want to achieve, and what their goals and plans are.

It is this vision that has enabled RockFi to win over more than 1,000 clients in two years: business leaders, entrepreneurs, young retirees, athletes, artists... All individuals and families with concrete short, medium, and long-term life plans: funding a wedding, planning for children's school fees, generating supplementary income, passing on wealth, or preparing for retirement, among others.

The collaboration between RockFi and BlackRock is a natural extension of this approach.
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BlackRock's macro insights and model portfolios

BlackRock provides RockFi with macro allocation insights (global market outlooks, ETF flows, scenarios) and model portfolios calibrated for a range of typical investor profiles. The focus is no longer just on selecting funds, but on building coherent, diversified portfolios aligned with a risk profile and long-term financial goals.

These model portfolios correspond to different risk levels, investment horizons, and needs. Each profile is based on a combination of assets—ETFs, active funds, and alternative solutions—distributed across asset classes, geographical regions, and themes. These allocations are designed by the Multi-Asset Strategies & Solutions (MASS) teams and are supported by the risk management tools of Aladdin, BlackRock's technology platform. They evolve over time to adapt to market conditions and reflect BlackRock's global investment convictions.

Pierre Marin, CEO of RockFi, stated: "The collaboration with BlackRock allows RockFi to significantly enrich its allocation methodology. Our advisors now have the tools and allocation models required to build, with complete independence, the most suitable solution for each client. With their life goals as a compass, and their specific risk and liquidity constraints, which RockFi places at the heart of its wealth management support for clients".

Bettina Mazzocchi, Head of Multi-Asset Solutions EMEA at BlackRock, stated:

"Investing is not about timing the markets, but about demonstrating discipline and consistency, in line with one's life goals and the risks one is prepared to take. What matters most is defining a clear path and sticking to it. In this context, model portfolios play an increasingly important role: they entrust asset allocation decisions to investment experts, allowing individuals and their advisors to focus on the financial directions that matter most to them. We are pleased to support RockFi in the development of these approaches."

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RockFi builds the final recommendation, using an open-architecture approach

BlackRock's insights provide a framework from which RockFi builds its final recommendation.

RockFi selects funds and builds portfolios using an open-architecture approach, with no distribution constraints. For the most liquid and efficient markets, RockFi selects ETFs that are particularly well-suited. For less deep markets, it utilises active management funds. For every situation, the RockFi advisor is free to build a bespoke solution, consistent with the client's life goals, available investment vehicles, and overall financial position, in order to support them over the long term.

This independence of selection is central to the RockFi model: a fixed and transparent fee structure, with no commissions on distributed products, which aligns advice with the client's best interests.

RockFi and BlackRock previously collaborated in December 2025 on the publication of aWhite Paper on ETFs.

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Two case studies

Thomas, 48 - Business owner selling his company

Supported for three years in preparing for the sale of his business, Thomas is facing a pivotal moment: converting the entrepreneurial wealth built over twenty years into liquid assets that meet three life goals.

3 goals
As an entrepreneur: To redeploy into a new operational venture.
As a husband: To strengthen protection for his wife, who put her own career on hold.
As a father: To protect his children and prepare for the transfer of his wealth.

The wealth management response
The sale creates two immediate needs:
- Maintaining his standard of living.
- Having liquidity available to carry out his future entrepreneurial project.

Collaboration between BlackRock and RockFi
Co-construction of a portfolio calibrated to generate a regular current yield (dividends, coupons, infrastructure) while preserving capital over a long-term horizon.
- BlackRock models the distribution trajectory and the portfolio's resilience to adverse interest rate scenarios.
- RockFi selects the distributing funds and optimises the investment vehicle (life insurance, capitalisation bonds, securities accounts, etc.).

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Isabelle, 54 - Senior Executive

Holds a significant real estate portfolio relative to her financial assets—primarily inherited lifestyle properties and yield-generating assets acquired through leverage.

1 primary objective
To pass on her real estate assets to her children under the best possible conditions.

The wealth management response
- Selection: Identifying assets with high sentimental value to be ring-fenced, distinguishing them from those more suitable for disposal, beyond the standard criteria of a property's intrinsic quality.
- Protection: Structuring the ownership of these assets (e.g., setting up a civil company with her children, asset dismemberment, real estate FBO, etc.).
- Financing: Building sufficient financial assets to cover the costs associated with transferring the real estate portfolio.

Collaboration between BlackRock and RockFi
A concentrated real estate portfolio requires financial rebalancing.
RockFi and BlackRock are co-developing a capitalisation-oriented portfolio, designed for growth over a 15-year cycle:
- BlackRock provides allocation insights and the macro framework. - RockFi selects funds using an open-architecture approach within chosen wrappers, such as life insurance, capitalisation contracts, PEAs, etc.

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About RockFi

Founded in 2024, RockFi is a French wealth management fintech building a new generation of financial advisory services. The company combines a structured network of 60 high-level independent private advisors with proprietary technology designed to standardise operational excellence and elevate the client experience.

RockFi offers an open and selective investment architecture, providing access to a premium range of financial solutions covering all asset classes. The service is aimed at private clients with at least €250,000 in assets under management.

The fintech, which has a presence in 18 French cities, supports over 1,000 families. RockFi aims to reach over one billion euros in assets under advice by 2026 and aspires to become a key player in the transformation of private wealth management in France, ahead of a European rollout.

RockFi has raised €22m in funding from leading investors, including Varsity, the fund managed by Didier Valet (former Deputy CEO of Société Générale), and Partech, as well as prominent business angels, including Arthur Waller and Félix Blossier, co-founders of Pennylane.

RockFi is registered with ORIAS under number 23004556 as an insurance broker and financial investment advisor. RockFi is subject to the supervision of the Autorité de Contrôle Prudentiel et de Résolution (ACPR) and the Autorité des Marchés Financiers (AMF). RockFi is a member of Anacofi (referenced under number E010552).

For more information, visitwww.rockfi.fr 

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About BlackRock

 BlackRock’s purpose is to help more and more people experience financial well-being. As a fiduciary to investors and a leading provider of financial technology, we help millions of people build savings that serve them throughout their lives by making investing easier and more affordable. For additional information on BlackRock, please visitwww.blackrock.com/corporate.

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RockFi press contact:

Image Sept– Juliette Mouraret
rockfi@image7.fr

BlackRock press contact:

BlackRock- Mayya Nikolaeva
mayya.nikolaeva@blackrock.com

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1 Source: L’Agefi with Datawrapper, April 2026

2 RockFi was founded in 2024

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