RockFi or BNP Paribas Banque Privée: which wealth management support to choose?
Two private wealth managers, differences that matter. Open architecture, partner advisor, real-time tracking: find out why 1,500+ families have chosen RockFi.


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À qui s’adresse RockFi ?
RockFi s’adresse aux foyers disposant d’au moins 250 000 € de patrimoine financier, sans limite haute : l’accompagnement est le même pour un premier patrimoine que pour plusieurs millions d’euros.
Il convient aux parcours exigeants et aux patrimoines qui appellent du sur-mesure, pour anticiper les grandes décisions patrimoniales plutôt que les subir.
Trois raisons
de choisir RockFi
Un diagnostic avant tout engagement
Un premier échange et un diagnostic écrit, sans engagement.
Mode de rémunération et montant arrêtés dans la lettre de mission, avant le premier investissement.
Un panel d'investissement riche et diversifié
Plus de 3 000 solutions en architecture ouverte, dont BlackRock, Morgan Stanley, Goldman Sachs, Lazard, Edmond de Rothschild, Eurazeo.
Enveloppes chez plusieurs partenaires : Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe.
Le temps du conseiller rendu au client
Conseillers cooptés, anciens banquiers privés de grandes maisons, portefeuille de clients volontairement restreint.
Plateforme propriétaire : valorisation, allocation, mouvements et frais visibles en continu.
Plus de 60 conseillers partout en France.
Le comparatif
RockFi and BNP Paribas Banque Privée, line by line
BNP Paribas information taken from its website and from the « Conditions et tarifs » document in force on 1 July 2026.

Tarification
Une vision claire de votre patrimoine.
- Fee structure and amount set out in the engagement letter, before the first investment
- Among the offers, a fixed annual fee as a percentage of assets, around 1% on average
- At BNP Paribas, the management fee varies with the service and the mandate strategy, plus an annual flat fee and the selected funds' own management fees

Architecture ouverte
Une architecture ouverte sur l'ensemble du marché
- More than 3,000 solutions selected from across the market
- Wrappers with several partners: Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe
- At BNP Paribas, life insurance mandates are restricted to BNP Paribas Cardif contracts, an entity of the same group

Plateforme & conseil
La technologie libère le temps, le conseiller le rend au client
- The flat fee covers support and essential banking services.
- The management fee varies with the service, advisory or discretionary management, and with the chosen strategy.
- Contract and fund fees come on top.

Les frais, maison par maison
The Convention Banque Privée: an annual flat fee, plus a portfolio management fee.
- The flat fee covers support and essential banking services.
- The management fee varies with the service, advisory or discretionary management, and with the chosen strategy.
- Contract and fund fees come on top.
La tarification : écrite dans la lettre de mission, avant le premier investissement.
- Mode de rémunération et montant arrêtés au premier rendez-vous, selon l'offre retenue, le volume confié et le périmètre de la mission.
- Parmi les offres, une formule à frais annuels fixes, en pourcentage de l'encours, environ 1 % en moyenne.
Comparer RockFi à d'autres maisons
Vos questions, nos réponses
How does RockFi differ from BNP Paribas Banque Privée?
In the nature of the firm and in the investment universe. RockFi is a private wealth management firm with an open architecture, whose fees depend on the chosen offer and are set out in the engagement letter.
BNP Paribas Banque Privée is a full-service bank that charges an annual flat fee, a management fee that varies with the service and strategy selected, and the funds' own management fees.
In terms of investment universe, RockFi offers more than 3,000 solutions with several partner insurers, whereas BNP Paribas life insurance mandates are restricted to BNP Paribas Cardif contracts, an entity of the same group.
Who are RockFi and BNP Paribas Banque Privée for?
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What fees do you actually pay on a life insurance policy with each firm?
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