RockFi or BNP Paribas Banque Privée: which wealth management support to choose?

Two private wealth managers, differences that matter. Open architecture, partner advisor, real-time tracking: find out why 1,500+ families have chosen RockFi.

Conférence RockFi
Our approach to advice

À qui s’adresse RockFi ?

RockFi s’adresse aux foyers disposant d’au moins 250 000 € de patrimoine financier, sans limite haute : l’accompagnement est le même pour un premier patrimoine que pour plusieurs millions d’euros.

Il convient aux parcours exigeants et aux patrimoines qui appellent du sur-mesure, pour anticiper les grandes décisions patrimoniales plutôt que les subir.

Pourquoi RockFi ?

Trois raisons
de choisir RockFi

Un diagnostic avant tout engagement

Un premier échange et un diagnostic écrit, sans engagement.
Mode de rémunération et montant arrêtés dans la lettre de mission, avant le premier investissement.

Un panel d'investissement riche et diversifié

Plus de 3 000 solutions en architecture ouverte, dont BlackRock, Morgan Stanley, Goldman Sachs, Lazard, Edmond de Rothschild, Eurazeo.
Enveloppes chez plusieurs partenaires : Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe.

Le temps du conseiller rendu au client

Conseillers cooptés, anciens banquiers privés de grandes maisons, portefeuille de clients volontairement restreint.
Plateforme propriétaire : valorisation, allocation, mouvements et frais visibles en continu.
Plus de 60 conseillers partout en France.

Le comparatif

RockFi and BNP Paribas Banque Privée, line by line

BNP Paribas information taken from its website and from the « Conditions et tarifs » document in force on 1 July 2026.

BNP Paribas Banque Privée
[comparatif] # The essentials Products offered | Open architecture, more than 3,000 solutions selected from across the market | In-house range and external funds // BNP Paribas Asset Management funds and BNP Paribas Cardif contracts Tracking and reporting | Real time in the mobile app // Valuation, allocation, transactions, performance and fees | Banking app and periodic statements // Fee summary once a year Advisor | RockFi partner, committed for the long term // Former private banker, recruited by co-optation | Private banker employed by the bank Wealth services | Family office-type services // Wealth structuring, tax, asset allocation, business sale | Network of experts the private banker can call on // Some expert assignments billed separately, on quote Entry threshold | €250,000 in financial assets, no upper limit // Can be adjusted for children and grandchildren; the same support up to wealth of several million euros | €250,000 in financial assets entrusted // €5M for Wealth Management Status | Financial investment advisor, insurance broker and banking and payment services intermediary // ORIAS no. 23004556, supervised by the ACPR and AMF | Licensed credit institution # Investment universe and architecture Life insurance mandates | Personalised mandates with several partner insurers | Restricted to BNP Paribas Cardif France contracts Number of listed solutions | More than 3,000 | ? French life insurance | + Generali, CNP Assurances | + BNP Paribas Cardif Luxembourg life insurance | + Wealins | + Cardif Lux Vie, Generali Luxembourg, AXA Wealth Europe Private equity | + | + Structured products | + | + SCPI and unlisted real estate | + Including direct real estate transactions | + SCPI, OPCI, SCI Alternative investments | + Natural assets, art, crypto-assets and alternative funds | + Lombard loan | + Through partner banks | + # Support and expertise Wealth structuring | + In-house wealth engineers | + Network of experts the private banker can call on Tax return assistance | + | + # Day-to-day tracking and technology Wealth tracking app | + Valuation, allocation, transactions and performance | + Mes Comptes app and secure digital vault Structured products tracking | + Dedicated module | ? Fully remote relationship | In person or remotely, as you prefer | + e-Private offer AI agent supporting the advisor | + Real-time monitoring of markets and positions, preparation of wealth reviews; the advisor always makes the decision | ? [/comparatif]

Tarification

Une vision claire de votre patrimoine.

  • Fee structure and amount set out in the engagement letter, before the first investment
  • Among the offers, a fixed annual fee as a percentage of assets, around 1% on average
  • At BNP Paribas, the management fee varies with the service and the mandate strategy, plus an annual flat fee and the selected funds' own management fees
Conseiller RockFi

Architecture ouverte

Une architecture ouverte sur l'ensemble du marché

  • More than 3,000 solutions selected from across the market
  • Wrappers with several partners: Generali, CNP Assurances, Wealins, Nortia, Swissquote Bank Europe
  • At BNP Paribas, life insurance mandates are restricted to BNP Paribas Cardif contracts, an entity of the same group
Vue du patrimoine dans l'application RockFi

Plateforme & conseil

La technologie libère le temps, le conseiller le rend au client

  • The flat fee covers support and essential banking services.
  • The management fee varies with the service, advisory or discretionary management, and with the chosen strategy.
  • Contract and fund fees come on top.
Conseillère RockFi au téléphone
Tarifs

Les frais, maison par maison

The Convention Banque Privée: an annual flat fee, plus a portfolio management fee.

  • The flat fee covers support and essential banking services.
  • The management fee varies with the service, advisory or discretionary management, and with the chosen strategy.
  • Contract and fund fees come on top.

La tarification : écrite dans la lettre de mission, avant le premier investissement.

  • Mode de rémunération et montant arrêtés au premier rendez-vous, selon l'offre retenue, le volume confié et le périmètre de la mission.
  • Parmi les offres, une formule à frais annuels fixes, en pourcentage de l'encours, environ 1 % en moyenne.
FAQ

Vos questions, nos réponses

How does RockFi differ from BNP Paribas Banque Privée?

In the nature of the firm and in the investment universe. RockFi is a private wealth management firm with an open architecture, whose fees depend on the chosen offer and are set out in the engagement letter.

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BNP Paribas Banque Privée is a full-service bank that charges an annual flat fee, a management fee that varies with the service and strategy selected, and the funds' own management fees.

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In terms of investment universe, RockFi offers more than 3,000 solutions with several partner insurers, whereas BNP Paribas life insurance mandates are restricted to BNP Paribas Cardif contracts, an entity of the same group.

Who are RockFi and BNP Paribas Banque Privée for?

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What fees do you actually pay on a life insurance policy with each firm?

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